Searching for my Blue Ocean in this Red Sea

I started reading the book Blue Ocean Strategy (one of the many books I’ve read 2-3 chapters with intentions to read the rest when I get a chance) last year. My basic summary is that success is easy when you find the wide open, blue waters of a new, undiscovered market without competition. This is contrasted to the current market you are in competing for those few projects and cutting yourselves all over to achieve it (leading to red, bloody water).

I’m currently looking for my own blue ocean, where life can be easier, or at least a little less stressful. I’m blessed to still be employed, though a lot of my friends are out not as fortunate. I would prefer to be bringing in projects, helping clients achieve their dreams, employing my talented friends to work for me, and having fun. Instead, I’m swimming in murky water, not knowing if I’m headed in a profitable, clearer direction or towards a muddy shore where there won’t be any fish. Try to look above the water for yourself, see the big picture, and “just keep swimming.”